As part of its country wide insurance literacy campaign; in a bid to intensify the ongoing motor insurance awareness campaign, Uganda Insurers Association, the umbrella organization for insurance companies in Uganda, carried out a prank that saw socialite Denzel Mwiyeretsi’s car “stolen” outside his offices located at Third Street in Kampala.
The furious socialite and TV show host threatened to have the guards arrested and turned to social media to inform Ugandans about his predicament and request them to notify him in case anyone had information regarding his vehicle. The prank ended minutes later when UIA officials returned the car and educated him about the benefits of motor insurance as well as the claims process.
“No vehicle owner would ever want to live through the experience of having their car stolen. This prank has shown me the importance of comprehensive motor insurance,” Denzel commented, on having his car returned.
As part of the campaign, the Association has lined up a list of activities such as media house visits that will all be geared towards educating Ugandans about Motor Third party and comprehensive insurance, the benefits and how these can be utilized by the public
Speaking on behalf of UIA, Ms. Miriam Magala, Chief Executive Officer, noted that although it is mandatory for all Ugandan motorists to have motor third party insurance, only about 30% of the vehicles on the road are insured and many are yet to appreciate the value of motor insurance.
“Through this campaign, we shall continue to teach Ugandans about the different types of motor insurance and how they can benefit by signing up for these policies,” she said, adding that it is imperative to teach Ugandans about motor comprehensive insurance in order to reduce on the losses suffered as a result of rampant car thefts and accidents.
In addition to Motor insurance, the Association is also focusing on Life, Agriculture and Workers Compensation Insurance to raise awareness about insurance as part of her country wide insurance literacy campaign.