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Kwese, MTN Launch Digital Entertainment Platform Ahead Of World Cup

Kwesé iflix,the Joint Venture of Econet Media, Africa’s leading pan-regional media company and broadcast network and iflix, the leading entertainment service for emerging markets, on Tuesday announced the launch of its premier digital entertainment platform in Uganda with industry leader MTN.

The all new Kwesé iflix service offers users the ultimate entertainment experience, featuring Kwesé’s extraordinary content offering including live coverage of the world’s most elite sporting competitions, including the upcoming 2018 FIFA World Cup Russia – and much more on Kwesé iflix’s world class platform with the best international, regional and local content programs curated especially for Africanaudiences, to stream or download.

With thousands of programs available, Kwesé iflix’s vast library includes international first-run exclusive shows, award-winning TV series and blockbuster movies such asICE, The Royals, Family Time, Love and Hip Hop, Chasing Life,as well as popular local and regional content – Telenovelas such as El Fantasma De Elena, Passion and Power and LaVuida Negra – children’s programs and lifestyle content.The service also offers Ugandans quality content they can watch for free, including short-form drama series, first episodes of TV shows, and local free-to-air TV stations, such as NTV Uganda and BukeddeTV.

Announcing the launch of the service, Kwesé iflix CEO,Mayur Patel, said,“Africa’s leading entertainment service,Kwesé iflix app, offers customers the best in entertainment, anytime and anywhere.Designedfor the mobile generation,the Ugandan consumer now has unlimited access to all their favourite sports and shows in a way which suits their lifestyle – satisfying their need to be in the know, on-the-go and on their terms.We are excited to be working with MTN to deliver our content into the hands of even more Ugandans”

“Leveraging MTN’s Mobile Money for payment and its3G&4G network, subscribers will be able to stream Kwesé iflix’s world-class programming on their connected devices through innovative data bundles. When it comes to entertainment consumers are better able to associate it with time; we have therefore created time bundles dedicated to KweseIflix ranging from 2 hours of unlimited consumption at only UGX 1,600.These bundles are much cheaper than the normal data bundles making it more affordable for our customers to enjoy the great Entertainment on Mobile,” said Olivier Prentout, MTN Chief Marketing officer.

To subscribe for Kwese iflix and activate a Kwese data bundle, MTN customers simply dial *165*4*7#.

“As the leading Tech brand on the continent, we want to lead the revolution for digital innovation especially through services that enrich what our customers can do on a smartphone.Rich media content such as Video is one such service. Our partnership with Kwese iflix will enable us to deliver some of the best international and local sports and entertainment to our customers,” Olivier added.

iflix Co-Founder and Group CEO, Mark Britt, added, “This is a monumental milestone for iflix. Together with Econet Media, Africa’s top Pan-regional media company, we have created a platform specifically for African users, which makes every match of the World Cup available to users across the country on any mobile device of their choice.  Our Kwesé iflix service now offers users the largest library of the world’s best entertainment, all unscheduled and on demand, unlike ever before.”

“We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and internet penetration numbers. We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market. Kwesé iflix brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this,” said Joseph Hundah, President and CEO Econet Media.

Kwesé iflix customers can choose between a variety of flexible VIP passes to access the Kwesé iflix premium content, including 1-Day, 3-Day, 7-Day and 30-Day VIP passes.

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