Davide Campari-Milano S.p.A., trading as Campari Group, a major player in the global spirits industry, has now entered Uganda officially, introducing a selection of their leading brands – including Campari, Skyy Vodka, American Honey Liqueur and Bulldog London Dry Gin – to the trade in Uganda, further enhancing Camparis’ worldwide market.
The entry into Uganda aims to enhance Campari Group’s premium spirits distribution business and will reach out to new consumers of diverse adult age groups in East Africa’s most vibrant centre of entertainment and leisure.
Campari will make use of an innovative and highly efficient national distribution system into the trade, with an extensive countrywide network of 112,000 outlets across the country.
From the invention of their iconic red Campari drink in 1860 (158 years ago) to what has become a major player in the spirits industry, Campari group, the sixth-largest player worldwide, now operates in 190 markets with leading positions in Europe and the Americas and currently carries more than 50 premium and super premium brands spreading across Global, Regional and Local priorities. Headquartered in Sesto San Giovanni, Italy, the Group employs approximately 4,000 people and owns 18 manufacturing plants.
This announcement of Campari’s entry into Uganda represents a landmark for Campari Group’s growth strategy which aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions.
The group’s strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets. Within the local market, the Group will be putting emphasis on always being adherent to responsible and sustainable behaviors and doing business with the utmost integrity and correctness.
Speaking about the exclusive partnership at a glamour-filled event at Skyz Hotel, Kampala on Tuesday 22nd May, Campari Regional Manager Quintin Mass, said, “We are pleased to announce our entry into Uganda because Campari meets the promise of daring to be different by sharing an exceptional experience, and Ugandans will love what we are bringing to their tables in bars, restaurants, hotels and homes countrywide.”
