Nile Breweries Limited (NBL) has officially brought back Chairman’s Extra Strong Beer (ESB) to the Ugandan market, answering the calls of consumers for a bold, high-quality beer that symbolizes leadership, ambition, and success. This reintroduction comes with a fresh, premium look and a refined taste, setting a new benchmark in Uganda’s beer industry.

The new Chairman’s ESB is presented in a sleek 330ml bottle with a modern label design, offering a distinctive drinking experience. With a smooth taste and a 7% alcohol by volume (ABV), this beer is crafted for those who dare to dream big and achieve greatness. Made from the finest barley malt and maize, it delivers a rich, full-bodied flavor that stands out in the market

The beer’s unique packaging is tailored for individuals who stand out from the crowd—those who have earned their place as the “Chairman” of their own lives. At the exclusive launch event held at Onomo Hotel in Nakasero, Adu Rando, Managing Director of Nile Breweries, emphasized the decision to reintroduce the brand was driven by overwhelming consumer demand.

“Chairman’s ESB is more than just a beer; it’s a symbol of power, dependability, and success. Over the years, we’ve received countless requests to bring this brand back. Our market research also confirmed a high demand for a strong yet smooth and aspirational beer. Bringing back Chairman’s ESB was a natural choice. This beer is for those who rise above the rest—it’s time to ‘Make Way for the Chairman,’” Rando stated.

The launch event brought together industry leaders, media representatives, and beer enthusiasts for an interactive tasting session, allowing guests to savor the beer’s bold yet smooth character. Eric Malinga, Brand Manager for Chairman’s ESB, highlighted the beer’s unique appeal, stating, “This isn’t just another strong beer—it’s a statement. Crafted with the finest ingredients, Chairman’s ESB offers a rich, full-bodied taste that is both bold and smooth. It’s designed for those who have made their mark and embody the spirit of a true Chairman.”

With Chairman’s ESB now available in outlets across the Kampala region, Nile Breweries is confident that this premium beer will become the go-to choice for ambitious individuals seeking a superior drinking experience. The return of Chairman’s ESB not only meets consumer demand but also reinforces Nile Breweries’ commitment to delivering high-quality, aspirational products to the Ugandan market.