Miss Tourism Uganda has forged a strategic partnership with EgyptAir in a move aimed at boosting tourism and deepening cultural ties between Uganda and Egypt, officials said on Tuesday.
The agreement, hailed as a major milestone, is expected to raise the international profile of the pageant while creating new opportunities for joint tourism promotion under a shared venture framework.
Under the arrangement, EgyptAir will provide air tickets to the winners of the 2026 and 2027 Miss Tourism Uganda competitions to support cross-border tourism campaigns and cultural exchange.
She noted that such collaborations are vital in expanding the reach of Uganda’s tourism sector and strengthening its visibility on the international stage.
EgyptAir Country Manager Kamal Ahmed said the initiative would help increase passenger numbers between Kampala and Cairo and could pave the way for more flights between the two cities.
He added that beyond promoting travel, the partnership would also open up opportunities for youth empowerment through exposure and skills development.
As a result of the collaboration, Miss Tourism Uganda 2026 winner Nachap and Man of Tourism Amuriat were able to join the Embassy of Uganda in Cairo, with special appreciation to Gen Angina, to promote coffee and tea at the first-ever expo and build lasting ties with Egypt’s business community.
The Miss Tourism Uganda 2026 grand finale is set for September 4 at Serena Hotel in Kampala.
This year’s competition will run under the theme “AI, Tourism and Culture,” reflecting the growing link between technology and cultural promotion.
EgyptAir currently operates five weekly flights between Cairo and Entebbe using its Airbus A320neo aircraft, a service that continues to support tourism and business travel between the two countries.
