Uganda’s beverage giant Coca-Cola has announced an expansion of their product line with the official launch of Fuze Tea – a unique blend of tea extract and fruit flavors created through a process that ensures a delightful fusion of tea, fruit, herbs and other natural ingredients.

Launched at the Coca-Cola bottling plant in Namanve, the preservative-free beverage comes in two flavors – Peach and Apple & Lemon Grass – that will appeal to busy consumers looking for a refreshing and delicious drink while they entertain, socialize or work.

According to Coca-Cola Uganda Brand Manager, Miriam Limo, consumers’ tastes have evolved and so have Coca-Cola’s offerings and the launch of Fuze tea is a testament to the company’s innovation agenda.

It certainly cannot be denied that tea has always been a popular choice amongst the masses, which led to the development of some premium selections in recent years. These were in the form of the best oolong tea, herbal tea, and a lot more. Considering the strength of tea lovers, even Coco-Cola wanted to experiment in this domain, and likely thus, the concept of Fuze tea was conceived.

“We recognize that our consumers’ have diverse tastes and preferences, and the launch of Fuze Tea gives us a unique opportunity to give our consumers a refreshing beverage to enjoy as they go about their busy schedules. This brand promises to deliver a unique great tasting refreshment with the benefits of tea,” she said.

Following the launch of Fuze Tea, Coca-Cola will hold a series of activations with the aim of creating awareness and availing an opportunity for consumers to sample and purchase the refreshing drink. They could go on to display hoardings in different parts of the town or could also launch a digital campaign on different social media platforms with the help of a Youtube or tiktok influencer marketing agency. The latter would probably be more beneficial as most people these days tend to enjoy scrolling through their social media and also purchase products that interest them.

Apart from this, the Coca-Cola’s Marketing Manager Maggie Kigozi also stated, “We shall set up Fuze tea booths at universities, workplaces and malls to give our on-the-go consumers an opportunity to interact with the refreshing beverage,”.

During the breakfast launch, media and staff were invited to sample the different Fuze Tea flavors and learn more about their ingredients.

Fuze Tea is currently available in 52 countries worldwide and is currently launching in 37 additional countries across Europe. In East Africa, Uganda is the first country to launch Fuze Tea, with rollouts expected to follow in other markets.