Crown Beverages Finally Launches Zero-Sugar Cola Drink, Pepsi Max

Posted On: June 8, 2021
Posted By: Tonny Akankwatsa

Pepsi MAX, the great tasting no sugar cola has finally come to Uganda as part of CBL’s ongoing focus on not only helping consumers make healthier choices but entrench its position as Uganda’s leading beverage company. The maximum taste, no sugar refreshment was launched yesterday at the Nakawa factory.

“While health is high on the agenda, taste is the number one reason for soft drink purchase choice so we are focusing on delivering our Pepsi MAX great taste message to our regional consumers”, Timothy Luzinda Head of Marketing said at the launch.

The Pepsi Brand Manager, Ernest Ssentongo said that Pepsi Max strives to be at the heart of key passions of the younger generation and much as the innovation pipeline is weighted heavily towards no sugar, the brand celebrates youth and encourages them to always enjoy what they love with no regrets. Whilst it is so important that children and adults limit their sugar, they also need to be aware of how much fizzy drinks they consume so they are keeping themselves healthy and happy. It is important to get regular checkups at the doctor as well as see their dentist. This especially applies to kids as their teeth are always growing, so parents will need to make sure that they register them with a dentist. They can check out a kids ortho here, or look locally for assistance. No matter where people live, cutting down on sugar and looking after their health is always at the top of the list.

Pepsi Max is already available countrywide in shops and supermarkets at 1,000shs for 330ml and 1,500shs for the 500ml PET bottles. The brand will enjoy CBLs renown countrywide distribution network.

Mr Ssentongo Ernest further reiterated that several exciting activities have been lined up countrywide to not only create awareness amongst Ugandans but also get them to taste the new Pepsi Max.

Pepsi Max has been in the international markets since 1993 with several countries enjoying this Max taste; United Kingdom, Italy, France, Greece, Spain, Portugal, Netherlands, United States, South Korea, Bulgaria, among many others.

Pepsi Max Components