After 2 years of being in a back-to-back lockdown, January 10th was a fresh start for children across Uganda. As schools reopened, itel Uganda embarked on a journey to pick out materials that were needed by schools like educational and sanitary materials.

These materials are often provided by parents and school administrators because they understand the value and importance of education. Taking a page from the book of parents and guardians is itel’s foremost mobile phones and accessories brand that is dedicated to making sure consumers enjoy a better life.

Through the Love Always on CSR initiative, last week itel donated mobile libraries, textbooks, story books, school bags, sanitizers, facemasks and other educational materials to the children of Jinja Preparatory School and St. Boniface Primary School in Mbarara.

The brand has donated to different communities and schools over the years and believes strongly that children are the future of society and should be treated with care and love. As such, it comes as no surprise that they chose to donate items that will aid the learning efforts of these children. 

‘We have always had a soft spot for children at itel. And with our Love Always On CSR initiative, we are especially dedicated to creating opportunities for them and supporting their dreams.’ Says Samuel Song, itel Uganda’s Brand Manager, ‘We plan to donate more libraries and educational items to schools around the country, because we believe this is what we should as a brand.’

The teachers were also all smiles and could not believe the magnitude of itel’s gesture of care and love. ‘This is beyond what we expected. For itel to do something like this for two schools in two days, we are thankful.’ Says one of the children’s teachers.

itel keeps raising the bar on what brands should be and should do for society at large. What next do you think the brand will do? Let us find out together.