MultiChoice Uganda has launched its Maisha Magic Movie festival at the Serena Hotel in Kampala.
The festival boasts an array of 45 movies ranging from dramas, romantic dramas, thrillers, comedies, fantasy adventure and horrors.
Filmed from Uganda, Tanzania and Kenya, the movies showcase East African excellence and the growth of the film industry within the region.
The festival is set to release one new movie daily from February 14 to March 30 in a bid to showcase fresh content that is captivating to viewers across the region.
Through films such as Dead Respect, My Sisters Keeper and Influensa, Ugandan movie directors such as Hosea Jemba, Nana Kagga and Esteri Tebandeke have been able to create various opportunities for crew and cast members to showcase their talents within the Ugandan film industry.
Local talent such as Prynce Joel Okuyo, Eleanor Nabwiso and Gloria Catherine Namboozo are just but a few that are set to grace our screens.
Speaking at the launch, MultiChoice Uganda’s Head of Marketing Colin Asiimwe said: “Maisha Magic Movies solely showcases and airs movies produced and directed by East Africans. What better way can we promote local film than provide our filmmakers a platform to show the world what they are good at.
“Today is indeed an amazing day for the Ugandan film industry. Our very own have created captivating films that are set to showcase our local excellence to East Africa and the world at large. This platform has given movie directors, producers and actors a podium to showcase their talents through well-told stories. Working with the various teams to craft, create and get to this launch has truly been amazing. I urge more people to support these local productions by tuning into Maisha Magic movies and keeping up with the overall festival that is set to release one new movie daily until the end of March 2022.”
The festival will see 15 movies from Uganda, Tanzania and Kenya respectively air on Maisha Magic Movies.
Joan Semanda Kizza, the PR and Communications Manager, said: “We are extremely proud of the variety of movies we have to offer under our belt. It has been a month plus of creative conception, hard work and dedication to finally get us to where we are.
“All the teams across all 3 countries have been amazing and have produced 15 movies each that showcase excellence through and through. The launch of this festival is in line with our goal to enrich millions of households in sub-Saharan Africa with the best entertainment.”