The air in Kampala was electric on the evening of Thursday 31st August as the highly anticipated launch of Castle Lite’s “We Have Hit Refresh” campaign took center stage at the vibrant Meat Guy on 3rd Street, Industrial Area. The event, a true spectacle of entertainment and refreshment, left attendees mesmerized by the brand’s evolution and dedication to excellence. Hosted by the incomparable Salvado Idringi, a comedic force hailing from Ombokolo, the evening kicked off with an air of excitement.
Salvado’s engaging charisma set the tone for what would prove to be a night of both celebration and refreshment. The event witnessed notable personalities from Nile Breweries , socialites, and media figures coming together to experience the grand unveiling of Castle Lite’s fresh new look. Amidst the vibrant ambiance, attendees were treated to a series of enthralling performances, making it an unforgettable night.
Joel Galla, the Brand Manager for Castle Lite and Premiums at Nile Breweries Uganda, took to the stage to deliver an impassioned speech. “Castle Lite’s journey is a blend of tradition and innovation,” he remarked. “The Pack Refresh represents our commitment to enhancing consumer experiences while respecting our rich heritage,” Galla emphasized.
Mr. Wadada Davidson, District Manager East, stepped in for the Country Director, infusing his speech with the enthusiasm and energy, “This campaign embodies our dedication to Nile Breweries’ legacy of excellence,” Wadada conveyed to the crowd. The essence of Wadada’s words at the launch was a celebration of Nile Breweries’ history while embracing the brand’s evolution.
As the speeches resonated with the audience, the entertainment unfolded in captivating fashion. The renowned Janzi Band delivered soulful melodies, captivating hearts with their music. Fik Fameica, a beloved artist known for his dynamic performances, further energized the atmosphere with his hits.
The night reached its zenith with the electrifying beats of Fem DJ, one of Kampala’s best, as he kept the dance floor alive and throbbing. The culinary offerings were nothing short of exceptional. Attendees savored delectable dishes that complemented Castle Lite’s refreshing profile. The moment of truth arrived as the new Castle Lite with its fresh new look made its debut. With glasses raised, the revelers indulged in the crisp, clean taste that has become synonymous with Castle Lite. As the event drew to a close, the sentiments of the evening echoed throughout the venue as it was truly a fun-filled celebration. The “We Have Hit Refresh” campaign launch achieved its goal of creating an atmosphere where history met innovation, where tradition embraced modernity, and where refreshment transcended expectations.
The launch was not just a celebration of a new packaging; it was a celebration of Nile Breweries’ legacy, Castle Lite’s evolution, and the community that supports both. With the spotlight on tradition, innovation, and refreshment, Castle Lite’s new chapter promises to be as exciting as its storied past. The event was an ode to both the brand’s history and its exciting future, a vibrant showcase of refreshment, and a night that will remain etched in the memories of all those who attended.
Castle Lite’s “We Have Hit Refresh” campaign is not just a one-night affair. It marks the beginning of an exciting journey that will continue with activations and events across the country. As the new look Castle Lite is unveiled, enthusiasts can look forward to engaging activities and opportunities to win exciting goodies. The campaign aims to celebrate the refreshed brand while bringing together people from all walks of life to enjoy the crisp taste and vibrant spirit of Castle Lite. Stay tuned for more refreshment and fun as Castle Lite’s new chapter unfolds throughout the nation.
