Glovo, a leading multi-category app, has revolutionized the East African retail landscape by hosting the region’s first and largest retail media event in Nairobi. Over 60 industry leaders, top brands, banks, and agencies gathered to explore cutting-edge strategies that are set to transform consumer engagement.
The event provided a platform for sharing insights into order trends across different markets and valuable customer insights from both Uganda and Kenya. These insights will empower brands to tailor their strategies for maximum impact.
Noémie Vallée, Global Brand Ads lead from Glovo, highlighted the company’s commitment to innovative brand advertising. She announced global partnerships with the likes of MARS, and showcased new advertising assets that will be rolled out in December 2024 and Q1 2025. These new assets will offer increased visibility and engagement opportunities for brands.
The event also featured best practices from leading companies like LOREAL EA, providing valuable learnings for all attendees. The day concluded with extensive networking, photo sessions, and positive interactions among industry peers.
From Glovo Uganda, Ivy Maingi the General Manager, highlighted the importance of retail media in driving growth across the region: “In Uganda, we are witnessing first-hand the power of retail media to drive growth and create stronger connections between brands and consumers. Glovo’s presence in East Africa is about more than expanding access—it’s about innovation that empowers brands to reach audiences in ways that resonate. I’m excited about the momentum we’ve built today and how this will shape the future of retail across the region.”
In her remarks, Caroline Mutuku, General Manager of Glovo Kenya, emphasized Kenya’s leading role in the region’s retail media landscape: “Kenya is fast becoming the hub for retail media innovation in East Africa, and Glovo is proud to lead this transformation. Retail media is no longer just an add-on; it’s a critical tool for brands that want to build lasting relationships with their consumers. Today’s event has cemented our position as pioneers and innovators, giving brands new avenues to engage with their audiences at scale.”
Francisco Santos Villanueva, Brand Ads Manager for Glovo East Africa, underscored Glovo’s strategic vision in the retail media space: “Retail media is rapidly becoming one of the most powerful tools for brands in East Africa, and Glovo is at the forefront of this revolution. Our platform is built to help brands engage consumers at scale, providing targeted, meaningful interactions that drive both awareness and conversion. Today’s event has been a testament to the energy and innovation that will define the future of retail in this region.”
One of the event’s key partners, Celestine Omar from Kenya Wine Agencies LTD said “I had a productive day learning from the Glovo team about ways of expanding our reach and increasing ROS. Thank you Francisco and Noelia for the valuable insights and collaboration. #GlovoBrandsDay”
As Kenya and Uganda’s retail industry continues to expand, driven by increased digital adoption and innovative solutions, Glovo is uniquely positioned to help brands navigate this evolving landscape through targeted retail media strategies. With initiatives that will further enhance the retail ecosystem, Glovo is committed to continuing its leadership in driving transformative, tech-enabled growth across East Africa.
