In a vibrant fusion of culture, electrifying Afro-pop, and bold creativity, Joshua Baraka’s debut concert “B’raka Land”redefined the live music experience on Saturday night at the Ndere Cultural Centre.
The event doubled as the grand relaunch of Bell Citrus, immersing guests in a sensory journey from the moment they stepped through the gates. Organised by Talent Africa and powered by Bell Citrus, the entrance alone set the tone — a lively citrus-themed backdrop, an interactive mirror photobooth, and tasting stations that ensured the refreshed drink became the first flavour and the first snapshot of the evening.
As fans poured into the amphitheatre, Uganda’s new wave of talent opened the night with raw, unfiltered energy. Performances by Ricky Odrey, Aijuka, and Kamanzi offered a tantalising preview of the country’s musical future, proving the next generation is ready to take centre stage.
When Etania stepped up, the crowd buzzed with anticipation. Suddenly, a brief blackout plunged the amphitheatre into darkness — only for the stage to explode moments later in a blaze of light. A spirited Citrus dance troupe stormed in, ushering in the King of B’raka Land himself and signalling the official rebirth of Bell Citrus.
Joshua Baraka effortlessly connected with the audience, moving through a set that traced his evolution — from early tracks off Baby Steps to fresh cuts from Juvie. A standout moment came mid-performance when he raised a pitcher as fans lifted their Bell Citrus bottles in unison, creating a communal toast to a new chapter.
For Bell Citrus, the night marked a bold statement of its refreshed identity.
“We promised ‘Flavour with a Zest,’ and tonight embodies exactly that — youthful, energetic, and fully alive,” said Lillian Kansiime, Brand Manager for Bell Citrus. “Joshua Baraka reflects what our drink is all about: innovation and a modern twist on a classic. Thank you for supporting both Baraka and Bell Citrus as we blend heritage with a vibrant, new experience.”
The night honoured where Baraka has been while celebrating where he’s headed. Surprise appearances from Maurice Kirya, Mun G, Big Trill, A Pass, and Isabel Twongeirwe — artists woven into his musical journey — added emotional weight to his milestone moment.
The singer paused to pay tribute to his mother and to appreciate his fans and sponsors, recognising the foundation that continues to shape his expanding musical path.
As Baraka took his final bow, Ssese Nation DJs carried the energy into the night. Long after the last beat, the cheers — and the citrusy buzz — lingered across Ndere.
A new flavour has landed — and with it, a fresh benchmark for Ugandan concerts.
Welcome to the zest. Welcome to the flavour. Welcome to B’raka Land.
