In a significant boost for Uganda’s burgeoning digital economy, President Yoweri Kaguta Museveni has pledged Shs5 billion to support a Savings and Credit Cooperative Organization (SACCO) for content creators.

The announcement came during the lively “Jazz with Jajja 2: The Ranch Edition” event held at the president’s Kisozi Farm on March 1, 2026.

This interactive session, hosted by First Lady Janet Museveni and daughter Natasha Karugire, brought together young Ugandans, influencers, and entertainers for discussions on culture, innovation, and national development.

The pledge was prompted by a direct appeal from prominent content creator Isaac Katende, popularly known as Kasuku Wazabanga. Kasuku, a well-known gossip blogger and social media personality behind the Luseke Promax platform, seized the moment during the event to lobby for government support.

He highlighted the financial struggles faced by digital creators in professionalizing their work and expanding their impact.

Museveni, impressed by Kasuku’s enthusiasm and the sector’s potential, agreed on the spot to inject the funds into the content creators’ association or SACCO.

“Jazz with Jajja,” a recurring youth engagement initiative, translates to “Jazz with Grandpa” in Luganda, reflecting Museveni’s affectionate nickname “Jajja.”

The second edition at the ranch featured dialogues, and light-hearted interactions, including Kasuku’s energetic presentation that reportedly “excited” the First Lady. Videos from the event show Museveni engaging with attendees, drawing parallels between content creation and traditional sales promotion.

He likened modern digital influencers to historical advertisers who boosted brands like Nytil textiles in the 1960s across East Africa.

In his remarks, Museveni emphasized the role of content creators in Uganda’s wealth creation chain.

“What you are calling content is sales promotion for people to know about goods and people buy it. That should be supported, especially if you are promoting local products. Then you become a useful partner,” he said.

He encouraged creators to organize into groups to access government aid, noting that similar support has been extended to musicians, who receive Shs10 billion annually through groups like those led by Eddy Kenzo.

The Shs5 billion injection aims to empower organized content creators to professionalize operations, enhance digital skills, and promote Ugandan products locally and internationally.

Museveni highlighted how social media serves as an accessible tool for packaging and presenting goods to consumers, contributing to economic growth.

“In the chain of wealth creators, a layer of operators has come up to use social media as an easy way of communication to package and present products to the consumers. That is useful,” he added.

Following the pledge, Museveni is scheduled to meet Kasuku next week to discuss further details on the SACCO’s structure and disbursement.

This move aligns with the government’s broader strategy to integrate youth-driven digital innovation into national development, amid Uganda’s growing online community.

Content creation has exploded in the country, with platforms like TikTok, YouTube, and Instagram fostering talents in entertainment, education, and marketing.