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Restarting Tourism: Karibu Travel Magazine Seeks to Leave a Mark on Domestic Tourism


Karibu Travel Magazine on August 14-16 2020 successfully organised its inaugural group trip to Lake Bunyonyi in Western Uganda in a bid to promote domestic tourism at fair rates for low income earners.

The purpose of the trip, like many more to come, was to give chance to several Ugandans fatigued by months of lockdown to explore and “blow off the stress”.

“Lake Bunyonyi is one of those places l hope that one day will be named among the Natural Wonders of the world. From the history it bears, the 29 islands that call it home to the stories of the locals,” says Ms Pamela Amia, the Karibu Travel Magazine finance head.

Karibu Travels Magazine is a travel media company that runs a website www.kaributravelmagazine.com , produces digital travel content and now organises domestic group trips to different locations in Uganda.

As Uganda opens up for domestic tourism following several months under lockdown to curb the spread of the coronavirus in the country, there has been an advent of people hungry to travel the country in some sort of revenge tourism but many are hindered by the high costs of such adventures.

“As Karibu, we came into this venture with an aim of using our brand to lure several partners so that together we can enable Ugandans tour their country at way cheaper rates that they can afford since their little finances have already been battered by the lockdown,” Pamela says.

The tourism sector which is the country’s biggest foreign exchange earner bringing in about $1.6b last year and employing about 600,000 people mainly youth still remains key in the growth of the economy and therefore should be taken seriously.

According to Karibu, rejuvenating the mood for local tourists while giving them subsidized rates will help feed into the industry’s whole value chain from logistics, hotels and lodges, activities and destinations.

“It is our mission to be part of the many groups of young Ugandans working hard to create a culture of travelling around the country,”

On the recent trip to Lake Bunyonyi, Karibu Travel Magazine partnered with Nile Special, Hawks Eye’s lodge Bunyonyi and Ms Lilly Ajarova the Uganda Tourism Board Chief executive Officer, who all made sure that their maiden trip happened.

The team is working towards organizing more trips in the coming weeks as they work towards achieving their ultimate goal of having Ugandans attain the culture of touring their country.

Here are photos from the trip to Lake Bunyonyi;

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Alex Alinda is a journalist, blogger and Social-Media enthusiast; passionate about travel, African Music & Entertainment. Alex has been reporting on news about Uganda’s Entertainment Scene and other national events for over 4 years. He is a co-founder and the Managing Editor for Tower Post Media Ltd. Alex has also worked and continues to work as a PR and Digital Strategist for a number of clients. Reach him on: +256 700 703903, +256 775 607219 Email: aalinda97@gmail.com