Facebook is expanding its short-form video service Reels to more than 150 countries around the world, as it looks to step up competition with TikTok.
The social network is also introducing new ways for video makers to create and earn money with Reels. That said, people tend to be spending more time on TikTok than on Facebook. Businesses might have also taken advantage of this situation. This can now give them the opportunity to advertise their services and products on TikTok. For that, they will most probably hire digital marketing firms that can create eye-catching video ads (look at these ad examples for consideration) by collaborating with influencers on the social media platform. Facebook may need to pace up its game in order to level the competition.
Coming back to short-video entertainment, Reels can be Facebook’s best option. To help promote Reels, they can be included in Facebook Stories and will feature on the Watch tab on Facebook.
A new Reels label also will be added to the top of the news Feed, and Facebook will start suggesting Reels from people the user does not follow. Besides social media users, this reel feature could be very beneficial to businesses in promoting their products and services. As Instagram reels become more popular, businesses will be able to advertise to a larger audience with ease. The right SEO company (such as SEO Builder) can also help businesses target a specific set of audience members who have an interest in their niche product.
According to the company, video accounts for half the time spent on Facebook and Instagram, and Reels is the fastest growing content format “by far”.
Started on Instagram, Reels was expanded to Facebook last year, starting in the United States.
With the expansion to new countries, the Reels Play bonus programme also will be available in more places. This pays eligible creators up to USD 35,000 a month based on the views of their qualifying reels.
The company also will roll out banner ads, static image ads and in-stream ads in Reels in more countries, starting with North America, and allow creators to share in the revenue from these.
People can also buy and send Stars to creators while watching reels. They can also use platforms like fdown.net to download facebook reels and share them on other social media accounts or save them in their gallery. Additionally, tests of full-screen and immersive ads in between Facebook Reels started testing last October and will roll out to more places around the world over the coming months.
New tools for making Reels will include a Remix function, expanding the format to up to 60 seconds, saving drafts of videos and more video clipping tools in the coming months.
