Nile Breweries Limited (NBL), Uganda’s beer market leader, has announced that it is maintaining the prices of its beer, despite the negative economic pressures faced by businesses across the board.
This is deliberate to enable consumers continue to enjoy their favourite beers as they cope with the economic hardships, the company said in a statement today.
“We understand that prices of most commodities, including the raw materials we use to make beer, have increased across the country. However, we also understand that Ugandans are still trying to recover from the upheaval that was the Covid-19 lockdown,” said Onapito Ekomoloit, Nile Breweries Legal and Corporate Affairs Director.
“We want to stand with all Ugandans during these hard times and get through them together where we can,” Onapito said.
“That is why we are maintaining our current beer prices despite market pressures and the increasing cost of production,” he added.
Onapito, however clarified that the NBL decision is not a guarantee that change in pricing will never happen, but that it is a fair move to ensure their consumers can continue to enjoy their products as they work to get back on their feet.
“In the immediate future our mission is to offer the best products to our consumers. We have been with them for years, we understand issues that affect them, and we want to move at their pace as they go through these hardships,” he said.
The recommended retail prices have been circulated on the company’s official social media sites and points of sale to raise awareness and drive price compliance along its value chain.
“We need all our sellers to respect the recommended retail prices,” said Molly Hone, the NBL
Trade Marketing Manager
“If you find anyone selling our beers at a higher than recommended prices or claiming that we have increased our prices, please inform us and we shall follow up,” Hone said.
Customers can relay their complaints through the company toll free line, 0800-204204.
Nile Breweries, a subsidiary of ABInBev, the world’s largest brewer, continues to demonstrate its commitment to supporting Ugandans through their different product interventions, sponsorships, corporate social responsibilities and other activities.
The company Dream is to create a future with more cheers!