MTN Uganda Ignites Passion with Launch of the Uganda Fayaaa Campaign

MTN Uganda has officially launched a new “Uganda Fayaaa” campaign, marking the return of football to the iconic Mandela National Stadium, Namboole.

The launch event kicked off at MTN Phillip Omondi Stadium, where a vibrant gathering of football and Uganda Cranes fans embarked on a spirited procession to Namboole and then finally to the MTN Headquarters. The procession was a grand display of unity and excitement, marking the beginning of a new era for the Uganda Cranes and their fans.

The highlight of the event was the lighting of a massive fire torch, symbolising the reignition of passion and pride for the Uganda Cranes. This ceremonial act set the stage for the “Uganda Fayaaa” campaign, which aims to galvanize support for the national team and celebrate the reopening of their home ground.

MTN Uganda is now calling on all passionate football fans to participate in the “Uganda Fayaaa” cheerleader search that seeks to find and crown the official cheerleaders for the Uganda Cranes. Fans are encouraged to form teams of up to 10 members and create cheerleading videos that showcase their energy, creativity, and love for the Uganda Cranes.

How to Participate:

  1. Create Your Team: Form a team of up to 10 passionate football lovers.
  2. Record Your Video: Create a cheerleading video that demonstrates your team’s spirit and enthusiasm.
  3. Submit Your Video: Share your video on FUFA TV, NBS Sports, or Bukedde TV’s Whatsapp or social media platforms using the hashtag #ShowUsYoFayaa.
  4. Submission Period: Entries will be accepted from 24th May to 3rd June 2024.

The top 9 cheerleading teams will be selected based on creativity, enthusiasm, and engagement. These finalists will receive facilitation of up to Ushs. 1.5 million each to activate their performances at the upcoming Uganda Cranes games against Botswana on June 7th and Algeria on June 10th, 2024.

To ensure transparency, the voting process will be conducted through the MTN Sports microsite and a USSD platform for both customers without smart phones. Voting will be open from 7th June to 28th June 2024. The voting process will be further amplified through the partner TV stations that include NBS Sports, FUFA TV, and Bukedde TV, which will provide an opportunity for the 9 finalist cheerleading teams to share their journey and rally support from fans nationwide.

Rewards for Finalists:

  1. Prize money worth Ushs. 5 million for each of the 3 finalist cheerleader teams.
  2. Renewable performance 1-year cheerleading contract for Uganda Cranes and Crested Cranes for home and away games.
  3. Performance allowance and facilitation based on briefs commissioned by MTN

MTN Uganda is also offering exciting incentives for fans who participate in the voting process. And to encourage widespread participation and engagement from fans across the country MTN will be gifting lucky fans who vote, a chance to win airtime, data, and the exclusive opportunity to join the Uganda Cranes in one of their qualifying games.

FUFA Chief Executive Officer, Edgar Watson at the launch added, “The Uganda Fayaa campaign coincides with the return of fans to international football at Namboole Stadium, which is a huge boost for the Uganda Cranes. With the biggest sponsors of Ugandan football and Uganda Cranes—MTN—at the forefront, the fans will be looking forward to exciting times. FUFA knows the value of both fans and MTN to the sport in the country as key stakeholders. The great times are back to Namboole with the fans once again heavily involved. May the best cheerleader groups enjoy every moment in the Uganda Fayaa campaign.”

“We are excited to launch the ‘Uganda Fayaaa’ campaign and reignite the passion for football in Uganda, ” said Somdev Sen, the Chief Marketing Officer of MTN Uganda said at the Uganda Fayaa launch. “We encourage all fans to participate in the cheerleader search and support the national team. Together, let’s show the world the true spirit of Ugandan football.”

For more information about the “Uganda Fayaaa” campaign and how to participate, please visit the MTN Website or follow MTN Uganda on social media.

Audrey Ninsiima