Airtel in Strategic Collaboration with Top African Artists to Promote Better Data Usage 

Airtel Africa has partnered with three internationally renowned African  artistes, Fally Ipupa (Democratic Republic of Congo), Diamond Platnumz (Tanzania), and Simi  (Nigeria) to engage customers on how to enhance their digital experience by making the most of  their data bundles. 

Through this collaboration, Airtel Africa aims to enable customers to make informed decisions about  their data usage habits. The artists have collaborated with Airtel Africa to create a special song to  provide customers with practical tips and tools that will help them to maximise their data for  everyday use, from browsing the internet to streaming and accessing essential apps. 

The collaboration is part of the ongoing #SmartaWithData campaign that promotes education on  better data usage and management. It aims to rally Airtel Africa’s customers to GET smarter data  settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience. 

The edutainment campaign is currently active on the Airtel network in seven African countries;  Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), Zambia, and Malawi to  its young customers aged 18-35 years.  

Speaking about the campaign, Rohit Marwha, the Chief Marketing and Sales Officer at Airtel Africa,  stated: 

“Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience. In collaborating with these artists, who our customers  love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can  seamlessly adopt usage and management of their data through clear messages that resonate with  them. At Airtel Africa, our priority is in creating exceptional customer experiences with our products  and services. We hope that through this edutainment campaign, delivered through authentic  internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure.” 

The #SmartaWithData campaign by Airtel Africa offers tips to help customers make smarter use of  their data, while also encouraging them to join in and share their own tips. 

Customers can access all data bundles easily via USSD, Airtel Lite or the MyAirtel App.

Charity Mbabazi