Equity Bank Uganda Limited has launched a range of digital banking solutions into the market in a bid to enhance the banking experience of customers as well as enable them have more convenience and control of their banking.
The suite of digital solutions dubbed âEazzy Banking’ promise to give an easy, comprehensive and secure banking experience in a bid to create a cash free economy for Uganda.
The Eazzy Banking suite of products includes a banking app known as EazzyBanking App which allows one to transfer funds to other accounts and mobile wallets or pay utility bills like Umeme and water; a solution to assist welfare clubs, investment clubs and groups manage their joint finances and investments known as EazzyClub; a real time bulk payment solution that allows one to automate electronic fund transfers, RTGS and mobile transfers called EazzyRemittance and a retail internet portal where customers can manage their bank accounts known as EazzyNet.
In addition, the suite has an interoperable payment platform, EazzyPay which allows one to pay for bills as well as goods and services at registered merchant outlets; a mobile based loan product known as EazzyLoan; a cash and liquidity management solution for SMEs known as EazzyBiz, and banking capabilities packaged as APIs exposed through EazzyAPIs platform.
Speaking during the event, Samuel Kirubi, the MD Equity Bank Uganda, said that the launch of the Eazzy Banking suite of products led by the flagship solution, EazzyBanking App, marked furtherance of the Bank’s strategic approach of availing digital convenience in banking.
“This has been informed by consumers banking trends which are showing a pattern of favouring self-service channels to enable them bank anywhere, anytime. They simply download the EazzyBanking App or sign up for Eazzy Club, EazzyNet or Eazzybiz and experience convenience in banking. Banking is no longer a place you go to, it is something you do,” he added.
Equity Bank Uganda’s digital strategy is underscored by the forging of strategic partnerships with global leading experts in data security, big data capture, and analytics. This is to ensure security, scalability, and interoperability of the different solutions. Additionally, data analytics can help them with advertisement and marketing too, as banks have partnered with big companies to Get data. Get insights. With the right analytics platform. Adverity (or any such company) can help banks analyze large datasets of their customers and formulate new marketing initiatives.
The creation of this mobile app can help many people handle their money in a modern and effective way. It should prove beneficial for those who use it, so putting it through mobile application security testing is a key factor in the roll-out of this app, as customers need to know that their privacy is secure and will not be breached. For the entire electronic payment system to work out for any business (or any other entity), it becomes important for the owners to get in touch with the best ach processing companies or experts in the domain who can help secure all kinds of financial transaction that were to happen on the platform.
Equity bank has opened up its digital solutions to everyone, in line with its inclusive agenda which it has carried as part of its commitment throughout its history. The Bank’s strategy is to be the region’s leading digital bank delivering a remarkable client experience in key digital touch points. The rapid adoption of mobile and other digital channels in Uganda has transformed how people bank and Equity aims to be an enabling partner.
Equity Bank Uganda Limited is one of the fastest growing banks in Uganda. It has adopted the Equity Bank Group approach of financial inclusion by opening its doors to customers across the financial pyramid. On the back of the Group technological advances, Equity Bank Uganda is now recognized as a key driver of inclusion and innovation through strategic partnerships with telecoms, utility companies, local government, religious bodies, and third- tier financial institutions.
