Coffee Tourism Uganda in collaboration with Ministry of Agriculture is set to host the first ever Coffee Tourism expo, The Tower Post reports.
The 3-day expo which will be held at the Kampala Serena will run from 14th to 16th December, 2018.
According to the organizers, the expo will be held under the theme “Unlocking Uganda’s coffee industry potential.”
It will bring together key stakeholders in the coffee and tourism industry to discuss key issues concerning cash crops and the strategies of making it a success.
It should come as no surprise to see that Uganda is pushing its coffee industry, as it is a potential gold mine. Coffee is a drink that is popular worldwide and has been for many years in many different cultures.
Americans, for example, consume over 400 million cups of coffee per day and the total economic impact of the coffee industry in the United States in 2015 was $225.2 billion. This can be a reason why the sales of commercial coffee machines may have increased in the past decade. Also, coffee might have become an inseparable part of human lives, which is why not only commercial ones but nowadays most households may also have a compact coffee machine. Further to that, the United States imports in excess of $4 Billion worth of coffee per year. This is a market that Uganda will be looking to exploit.
Coffee contributes around 24% of Uganda’s total export earnings, making it the biggest third foreign exchange earner according to the sector regulators (UCDA).
On the other hand, tourism contributes 10% to Uganda GDP.
African coffee industry will provide an opportunity to promote to internal buyers.
Uganda coffee Ishaka Chairperson Luwenga said that they are working with UCDA and UTB to select the farms that will show case Uganda farmers coffee industry.
Delegates have started jetting in the country.
