The latest social media statistics released by Next Com show that there are 4.2 billion active social media users worldwide, and this number grew by 490 million between January 2020 and January 2021. As it equates, this stands at 13.2% of the current world population.

Uganda contributes 3.4 million active users with an annual growth of 900,000 thousand users. This is no small amount, and should be looked at closely by those interested in engaging with their local business options.

Social media has been growing exponentially, and yet it hasn’t even reached its popularity peak! There’s no denying that social media platforms are now a major source of news and information. This makes sense as so many people make social media a must-stop point in their day. Whether it be when they wake up, during a much-needed coffee break, on the way to school, at lunch, or any other time, it is always just a tap away. Most importantly, people are so engrossed by social media platforms like Instagram that not only want to mark their presence but reach thousands at a time. That is why many people happen to learn the tricks of how to buy Instagram followers (or followers on any other social media platforms).

But that’s not all. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. No wonder so many people look at TokUpgrade review articles and the like to see if they can get a boost to help them rise above their competition. Services such as this could always prove beneficial to their customers, and understandably, they should also look at the various Kicksta and Jarvee reviews to know what is best for them.

The question remains, however, is it worth investing in social media when starting your business? Should social media marketing be a focus area for your marketing strategy in 2021? Do you have other means of marketing, such as incorporating SEO techniques? If so, have you looked at the difference between follow and no follow links? These questions are important for you to consider as you build on your business and promote yourself and what you do online.

The answer lies in your audience, and Next Com, an authority for Digital Marketing and Communications needs, has proven to be a practical solution to entities looking in that direction. Peek at their Facebook and Twitter (@nextcomug) or their website, www.nextcom.co.ug, and check them out.