Nile Special has officially unveiled its new limited edition FIFA World Cup 2026 bottle label and launched the second phase of its nationwide World Cup campaign dubbed “Gwe Kafulu,” further strengthening the brand’s connection with Ugandan football fans ahead of the world’s biggest sporting event. The announcement was made during a media launch held at King’s Park Arena in Bweyogerere.

As the Official Beer Sponsor of the FIFA World Cup in Uganda through AB InBev’s global partnership with Budweiser, Nile Special is leveraging football’s biggest global stage to create memorable consumer experiences while celebrating the unmatched passion of Ugandan fans. The newly launched limited edition FIFA World Cup 2026 label will appear on Nile Special 500ml bottles throughout the tournament period and for a few months after, giving consumers a collectible symbol of one of football’s most anticipated global moments.

The limited edition label carries official FIFA World Cup branding elements and reinforces Nile Special’s positioning as the beer for unmatched fans. The launch marks the continuation of a broader campaign that began with the successful consumer promotion which awarded two Ugandans an all-expenses-paid trip to the United States to experience the FIFA World Cup live.

Building on that momentum, the “Gwe Kafulu” campaign now introduces a new nationwide consumer engagement mechanic designed to reward more fans throughout the World Cup season. Consumers who purchase Nile Special bottles can participate by checking under the crown for a unique code, dialing *144*26#, and entering the code for a chance to win a range of prizes and rewards linked to the FIFA World Cup campaign.

Speaking during the launch, Nile Breweries Managing Director Nkanyiso Mncwabe said, “The FIFA World Cup is more than just a football tournament. It is one of the most powerful cultural and sporting moments in the world, bringing together billions of fans through passion, national pride, and shared experiences. Through AB InBev’s global partnership, Nile Special has a unique opportunity to connect Ugandan consumers to that global stage in a way that feels authentic and exciting for them.”

He added, “The launch of this limited edition bottle label is symbolic of that ambition. It transforms every Nile Special bottle into part of the FIFA World Cup experience while reinforcing our commitment to creating culturally relevant consumer moments. As Nile Breweries, we remain committed to using our brands to unite people, celebrate local fandom, and create rewarding experiences that our consumers can genuinely connect with.”

Nile Special Brand Manager Eric Malinga said the second phase of the campaign was designed to sustain excitement around the FIFA World Cup while making participation simple and accessible for consumers across the country.

“With ‘Gwe Kafulu,’ we wanted to create something that keeps fans actively engaged throughout the World Cup period while rewarding them in a fun, easy, and transparent way. Consumers simply buy a Nile Special, check under the crown for the code, dial *144*26#, and enter for a chance to win. The simplicity of the mechanic ensures that more consumers can participate while feeling part of the global football excitement that comes with the FIFA World Cup,” Malinga explained.

He added, “The limited edition bottle is also a very important part of this campaign because it gives consumers something visibly connected to the FIFA World Cup and allows them to feel part of this historic global moment every time they pick up a Nile Special. What is changing is the label and packaging experience to celebrate the FIFA World Cup, but the liquid remains the same Nile Special that consumers know and love; the same unmatched liquid in gold that has consistently delivered quality and authenticity over the years. Through this campaign, we are celebrating football fandom while staying true to the product experience that has made Nile Special Uganda’s most awarded beer.”

The “Gwe Kafulu” campaign is expected to roll out nationwide through a series of consumer activations and additional fan engagement activities aimed at bringing Ugandan fans closer to the FIFA World Cup 2026 experience through Nile Special.