Johnnie Walker Announces Sponsorship of 10th Annual Jazz & Soul Safari Event

The Jazz & Soul Safari returns for its tenth edition in September with a new flavour – provided by Johnnie Walker.

Uganda Breweries Limited on Tueday (June 6th, 2017) that announced that the world’s favourite whisky will be the title sponsor of the soul music celebration, meaning the event now becomes ‘The Johnnie Walker Jazz & Soul Safari’.

This year’s edition will take place on Saturday, September 2 at the Lugogo Cricket Oval.

“I am proud to announce that Johnnie Walker will be the title sponsor of this year’s Jazz & Soul Safari,” said UBL Head of Whisky Portfolio, Ms. Annette Nakiyaga. “Johnnie Walker is a brand that represents continuity and success, which is what the Jazz & Soul Safari stands for. It has been the pick of events on the entertainment calendar for the nine years of its existence, in much the same way that Johnnie Walker has stood out as the whisky of choice over the ages.”

The Johnnie Walker Jazz & Soul Safari founder TShaka Mayanja concurred that there could not have been a better suitor for the country’s premier Jazz event than Johnnie Walker: “This year is our 10th Anniversary Edition. From this year, we plan to steer the event into new horizons. Rebirth. Renewal. Renaissance. Johnnie Walker is the perfect partner as the brand is in line with our virtues which are: consistency, longevity, class and pedigree.”

He described The Johnnie Walker Jazz & Soul Safari 10th Edition as “the perfect blend”.

The annual Jazz event was started by musicians Mayanja and Elijah Kitaka, who had a passion to introduce Jazz music to Uganda.

Inspired by radio Jazz segments and small gatherings, it translated transformed into nine international standard concerts that showcased the intricate craft that is Jazz.

The event organisers in partnership with Rotary Clubs of Uganda, will carry on the spirit of giving back.

The Jazz & Soul Safari CSI contributions go to the Maureen Mugoya Breast Cancer Ward which they helped set up in The Rotary Cancer Hospital, Nsambya.

The Lugogo Cricket Oval will be playing home to the Jazz Safari for the second year running.

In appreciation, the Jazz Safari also gives back to the gentleman’s game of cricket through sponsoring the National 50 Overs Cricket League, aptly named The Jazz Safari National Cricket League.

 

Alex Alinda

Alex Alinda is a journalist, blogger and Social-Media enthusiast; passionate about travel, African Music & Entertainment. Alex has been reporting on news about Uganda’s Entertainment Scene and other national events for over 4 years. He is a co-founder and the Managing Editor for Tower Post Media Ltd. Alex has also worked and continues to work as a PR and Digital Strategist for a number of clients. Reach him on: +256 700 703903, +256 775 607219 Email: aalinda97@gmail.com