Veteran Ugandan actor, comedian and media personality Patriko Mujuuka has been unveiled as the brand ambassador of Equity Bank Uganda.
The CBS radio presenter was unveiled at a press conference held at the new Equity Bank Supreme Branch on Buganda Road in Kampala on Wednesday (November 15, 2017).
Mujuuka, who will be representing Equity Bank in its various communications, said, “Am glad Equity Bank chose me to represent them as brand ambassador. Equity bank is a big brand and it’s going to grow bigger and bigger with the new innovations coming in”.
According to Anthony Kituuka, Equity Bank’s Executive Director, Patriko Mujuuka was chosen after reviewing over 18 candidates.
“We spent a lot of time looking at people that can communicate to Ugandans what exactly Equity Bank is about and finally we zeroed on Patriko Mujuuka, who has a strong brand. During our long-term partnership with him, he is going to help us to reach out to his audiences; he can cut across the range of our potential customers including; lawyers, farmers and students among others,” Anthony Kituuka said.
“We have already taken him to Nairobi to get knowledge about the group. At Equity Bank, we remain creative and innovative,” Kituuka added.
Patriko Mujuuka’s appointment comes a few months after Equity Bank launched its range of digital banking solutions into the market in a bid to enhance the banking experience of customers as well as enable them to have more convenience and control of their banking.
As part of the digital banking solutions, the bank introduced the EazzyBanking App, which is intended to make banking easy, convenient and secure for Ugandans.
Equity Bank’s Managing Director Samuel Kirubi says the bank’s financial inclusion strategy will ensure that every mature citizen can access and afford financial services.
“Equity Bank has also started Agency Banking to extend financial services to people. We are positioning our agents in all corners in the country,” Samuel Kirubi said.
“And with the The EazzyBanking app, customers will not need to go to the bank to get banking services. The app will bring the whole bank on your phone. Basically people should embrace digital banking because it saves costs and time. The costs have been minimized to just buying data bundles on your phone,” Kirubi added.
Equity Bank’s EazzyBanking app allows one to transfer funds to other accounts and mobile wallets or pay utility bills like Umeme and Water, among other banking services.