Monday, September 16, 2019
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Why Mohammad Yahfoufi Quit Africell

Mohammad Yahfoufi who has been the marketing coordinator for Africell Uganda is leaving the telecom company after 3 years.

Yahfoufi who joined Uganda’s third largest telecommunications company in June 2016 replaced Marvin Wiltshire Kagoro, who is currently the marketing and communications manager at Total Uganda.

The Tower Post understands that the graduate of the Lebanese American University hang up his boots after he was offered a top position at one of the global betting houses in East Africa.

Although details of the company are still scanty, this website understands that the betting house has a footprint in 21 countries.

It has presence in East African countries like Uganda, Kenya and Tanzania.

Yahfoufi has been contracted to develop the online following and revenue of the betting house.

Prior to joining Africell, he worked with multinational advertising company Leo Burnett, serving its unit in Dubai.

Mohammad has been key in helping establish the digital marketing platforms of the telecom. His impact in the digital world has been enormous from setting up the company’s social media accounts, working to increase its following and establishing a successful influencer program. Also certified by Udacity for taking lessons in Google Adwords and Digital Marketing, Yahfoufi did his internship at Impact BBDO, another top advertising firm in the Middle East.

In the three years he’s been with Africell, he oversaw the telco’s flagship data marketing campaigns, namely: ‘Don’t be Cheated’, ‘SWIFT bundles’ and ‘Triple Data’.

He also employed his marketing skills to convince some of Uganda’s top celebrities like Sheilah Gashumba and Douglas Lwanga to join Africell’s marketing team in promoting the brand in Uganda.

With Lwanga as an Africell Uganda brand ambassador, Africell became the official sponsor of ‘Purple Party’, an outstanding event in Uganda’s entertainment industry.

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