Police leadership has come out to strongly condemn the use of its image as content in a controversial Commercial Advert of an energy drink popularly known as “Mukama Nayamba”.
In the acted advert, it suggests that Police emergency team of the “999” Patrol Pick-Up and its crew actively responded to an incident where a pack of “Mukama Nayamba” energy drink was grabbed by an alleged thief.
“That the appearance of officers in uniforms and the use of police logistics for work outside police duty is strictly prohibited without the express permission of the IGP,” Police spokesperson Fred Enanga said.
“These officers for their selfish gains appeared for a commercial advertisement without such approval and are a subject of investigation by the Professional Standards Unit.”
Enanga stressed that by uniformed officers appearing in a commercial advert, it deceptively suggests that the police leadership endorsed the product of “Mukamanayamba” and further supports the campaign to market, sell and drink the product.
“This false impression created by the advert is defamatory since it is not representative of the police institution.”
“As a result, we demand that the commercial firm, pulls out the police content or the entire advert, and halts any further displays on TV and Radios. Failure to do so will call for sanctions in the civil court of law.”