MTN Uganda has today announced its headline sponsorship of Karole Kasita’s upcoming live concert dubbed “The Power Within”, scheduled to take place on Friday, May 29, 2026 at the prestigious Kampala Serena Hotel.

MTN Uganda has today announced its headline sponsorship of Karole Kasita’s upcoming live concert dubbed “The Power Within”, scheduled to take place on Friday, May 29, 2026 at the prestigious Kampala Serena Hotel.

The concert is expected to bring together music lovers, creatives, influencers and entertainment enthusiasts from across the country for a night that celebrates female empowerment, resilience, creativity and the transformative power of music through one of Uganda’s most energetic live performers.

MTN’s support for the concert aligns with the company’s ongoing brand campaign, #FreeYourFire, which is aimed at empowering young Ugandans to pursue their ambitions, express themselves confidently and unlock opportunities through connectivity, digital tools and immersive experiences.

Speaking during the sponsorship announcement held at MTN Uganda Headquarters, Mavis Musungu, MTN’s GTM Digital Specialist, said the partnership reflects MTN’s continued investment in music, youth culture and digital innovation.

“Music continues to be one of the strongest ways we connect with young people and communities across Uganda. Through the #FreeYourFire campaign, MTN is creating platforms that inspire young Ugandans to express themselves, pursue their passions and confidently embrace their potential. Karole Kasita represents the energy, resilience, creativity and ambition that strongly connects with today’s youth,” she said.

Mavis Musungu added that the partnership supports MTN’s ambition to create meaningful entertainment experiences that blend music, culture and digital engagement while bringing fans closer to the moments and personalities they care about most.

As part of the partnership, MTN TV will provide exclusive serialized content spotlighting Karole Kasita’s journey and preparations leading up to the concert.

The partnership also saw Karole Kasita collaborate with MTN through engagements connected to the #FreeYourFire campaign, including appearances on the MTN Fire Bus, a youth lifestyle activation that combines music, entertainment, celebrity engagement and customer interaction across different communities.

As MTN Uganda, we are proud to stand alongside talents like Karole Kasita who continue to push culture forward, inspire young people and show Uganda what is possible when passion meets opportunity. MTN Uganda is encouraging fans to download Karole Kasita caller tunes by dialing *170*20# for a chance to win exciting MTN rewards as part of the concert experience.

MTN MoMo will power the concert’s ticketing experience, giving fans a convenient and secure way to purchase tickets through the MTN MoMo App or by dialing *165*20#. Ordinary tickets are priced at UGX 150,000 while table bookings are available at UGX 3 million and premium tables at UGX 5 million

Speaking about the partnership, Karole Kasita expressed gratitude to MTN Uganda for supporting her vision and journey.

“I want to thank MTN Uganda for believing in me, my journey and the vision behind ‘Power Within.’ This concert means a lot to me because it is about inspiring especially young women and young people to believe in themselves, embrace their power and dream bigger. Partnering with MTN makes this experience even more meaningful because they are equally committed to empowering young people through music, culture and digital experiences,” she said.

MTN Uganda has consistently positioned music and entertainment at the center of its youth engagement strategy through concerts, partnerships, activations and digital content experiences that connect authentically with consumers and popular culture. The sponsorship of “The Power Within” concert further reinforces MTN’s ambition to deepen digital engagement while creating memorable experiences for customers and music fans across the country.

Fans are encouraged to secure their tickets early and be part of one of the most anticipated entertainment experiences of the year.