Telecommunications company Airtel Uganda has introduced competitive data bundles in a fresh new promotion named Data Blasta.

The promotion, that will run for a two-month period, is part of an overall effort that has seen Airtel Uganda launch 4G LTE services, revise existing data bundles and establish new network sites across the country.

As part of the promotion, Airtel Uganda has doubled the Shs2,000 daily bundle from 150MB to 300MB while the Shs5,000 bundle has been increased from 450MB to 1GB, valid for three days.

“Reliable and affordable telecommunications services are no longer a luxury in an emerging economy like Uganda. Through this promotion, we want to ensure that all Ugandans, across all segements – whether youth, young corporates or any other segment – have full access to affordable internet services,” commented V.G. Somasekhar, the Airtel Uganda Managing Director.

This new promotion comes a few weeks after Airtel Uganda revised data bundles, especially the weekly and monthly subscriptions, in a bid to increase the value offered to customers.

As part of the data bundles revision, daily bundles were cut to Shs250, weekly bundles of 100 MB to Shs2,000 and monthly bundles to Shs1,500.

Somasekhar added that Airtel Uganda data bundles will remain affordable even after this two-month promotion.

“Affordability is key at Airtel Uganda; I therefore want to assure our subscribers that our data bundles will remain affordable even after this two-month promotion,” he added.