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Lilly Ajarova Named New UTB CEO

Chimpanzee Sanctuary and Wildlife Conservation Trust Executive Director Lilly Ajarova has been named the new Chief Executive Officer (CEO) for Uganda Tourism Board (UTB).

Ajarova was shortlisted for the position in December 2018 together with nine others including the former Uganda Wildlife Authority Executive Director Andrew Sseguya.

State Minister for Tourism and Antiquities Hon Godfrey Kiwanda announced Ajarova as new UTB CEO on Thursday.

“The Ministry is confident that Lily Ajarova had the right qualifications and experience to steer UTB and the country’s tourism sector to greater heights,” Minister Kiwanda said while making the announcement.

Kiwanda revealed that Ajarova will be deputized by Robbster Ochieng Bradford.

Lilly Ajarova (L) is new UTB CEO. Right is State Minister for Tourism Hon Godfrey Kiwanda
Ocheing Bradford (L) is UTB’s new Deputy CEO

The appointments follow a restructuring process at Uganda Tourism Board that saw the former CEO leave the position.

Lilly Ajarova, the newly appointed CEO, studied at the International Tourism Management College in Austria.

Her experience entails working for Sheraton Hotel and Delmira Tours and Travel while awaiting her graduation.

After graduation, she served at Uganda Wildlife Authority (UWA) as Tourism Development Manager.

In 2005, she was appointed Executive Director at Chimpanzee Sanctuary and Wildlife Conservation Trust, a position she held for over 13 years.

The new deputy CEO, Robbster Ochieng Bradford, has been the Director for Corporate Affairs at the Public Procurement and Disposal of Public Assets Authority (PPDA).




Alex Alinda
Alex Alinda is a journalist, blogger and Social-Media enthusiast; passionate about travel, African Music & Entertainment. Alex has been reporting on news about Uganda’s Entertainment Scene and other national events for over 4 years. He is a co-founder and the Managing Editor for Tower Post Media Ltd. Alex has also worked and continues to work as a PR and Digital Strategist for a number of clients. Reach him on: +256 700 703903, +256 775 607219 Email: aalinda97@gmail.com