Coca-Cola Beverages Africa in Uganda will once again participate in the annual MTN Kampala Marathon through its brand, Rwenzori Pure Natural Mineral Water.
The Company confirmed participation with a cheque handover of UGX 150Million at the Rwenzori Bottling Company Plant premises in Namanve Industrial Area this morning.
Handing over the Company`s contribution to positive social change within communities in Uganda, Coca-Cola Beverages Africa Directors said the company was committed to improving Uganda through its regular business operations and partnering with causes like running for improving maternal health services across the Country.
“It is a pleasure to be here today as we once again handover our sponsorship package to the MTN Marathon. Our relationship with MTN and this prestigious marathon dates back many years. This is mainly because of the value that we attach to this marathon and to the thousands of Ugandans who have benefitted from the different causes over the years,” said CCBA`s Business Development & Commercialization Director Ms. Flavia Mbabazi.
Rwenzori Pure Natural Mineral Water is an appropriate flagship brand for the MTN Marathon because of its hydrating, refreshing qualities, and its acceptance across the country regardless of faith or culture.
“Our heritage in Uganda is not just pegged to being a symbol of refreshing hydration; it also includes decades of humanitarian causes either initiated or sponsored by us. It is therefore natural for Rwenzori Pure Natural Mineral Water to be part of the MTN Marathon – which brings together people from different nationalities, with different beliefs and speaking different languages, all for one common goal – to give back and improve the lives of those in less privileged communities.”
This year, the sponsorship package will consist of 4000. cartons of Rwenzori Pure Natural Mineral Water and UGX 75 Million cash.
Flavia advised runners to ensure that during and after the MTN Marathon, they discard the plastic bottles carefully to enable recycling at the Plastic Recycling Industries, another subsidiary of the Coca Cola Beverages Africa Group.
“The PRI is one way we give back to the Community by removing used plastics from the environment, therefore limiting environmental hazards; but on top of that we recycle these plastics and export plastic flakes, thus bringing in foreign exchange through exports, and also provide a raw material for increased local manufacturing – which creates employment”
CCBA Uganda will deploy plastic collection points along the MTN Marathon route in order to limit the wrongful disposal of used plastic water bottles by the thousands of people who will be participating.
“If all Ugandans join hands in limiting environmental damage by collecting plastics for recycling, then we will have an even bigger positive impact in Uganda. The MTN Marathon is giving us another opportunity to demonstrate this, even as we run together for other causes,” she added.
On their part, MTN Uganda`s Ag. Chief Marketing Officer Mr. Sen Somdev said “Our partnership with Rwenzori Mineral Water for the MTN Kampala Marathon stretches many year’s back and we’re proud that together with this reputable brand, we’re growing this event to rival the world’s best. This collaboration is further strengthened because we’re in it for a good reason of raising funds to support the improvement of maternal health in our country,”
We call upon all Ugandans to turn up in big numbers and run for a good cause.